BA7207 BUSINESS RESEARCH METHODS Syllabus | Anna University Regulation 2013 MBA Second Semester Syllabus

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Anna University Syllabus - Anna University MBA Syllabus

BA7207 BUSINESS RESEARCH METHODS Syllabus | Anna University Regulation 2013 MBA Second Semester Syllabus. Below is the Anna University 2013 Regulation Syllabus for 2nd Semester for MBA Master of Bussiness Administration, Textbooks, Reference books, Exam portions, Question Bank, Previous year question papers, Model question papers, Class notes, Important 2 marks, 8 marks, 16 marks topics.
It is applicable for all students admitted in the Academic year 2013-2014 onwards for all its Affiliated institutions in Tamil Nadu.

BA7207 BUSINESS RESEARCH METHODS LT P C 3 0 0 3

COURSE OBJECTIVE:
To expose the students to the principles of scientific methodology in business enquiry; to develop
analytical skills of business research; to develop the skills for scientific communications.
COURSE OUTCOME:
Students would become acquainted with the scientific methodology in business domain. They
would also become analytically skillful. They would become familiar with the nuances of scientific
communications.
UNIT I INTRODUCTION 9
Business Research – Definition and Significance – the research process – Types of Research –
Exploratory and causal Research – Theoretical and empirical Research – Cross –Sectional and
time – series Research – Research questions / Problems – Research objectives – Research
hypotheses – characteristics – Research in an evolutionary perspective – the role of theory in
research.
UNIT II RESEARCH DESIGN AND MEASUREMENT 9
Research design – Definition – types of research design – exploratory and causal research design
– Descriptive and experimental design – different types of experimental design – Validity of
findings – internal and external validity – Variables in Research – Measurement and scaling –
Different scales – Construction of instrument – Validity and Reliability of instrument.
UNIT III DATA COLLECTION 9
Types of data – Primary Vs Secondary data – Methods of primary data collection – Survey Vs
Observation – Experiments – Construction of questionaire and instrument – Validation of
questionaire – Sampling plan – Sample size – determinants optimal sample size – sampling
techniques – Probability Vs Non–probability sampling methods.
UNIT IV DATA PREPARATION AND ANALYSIS 9
Data Preparation – editing – Coding –Data entry – Validity of data – Qualitative Vs Quantitative
data analyses – Bivariate and Multivariate statistical techniques – Factor analysis – Discriminant
analysis – cluster analysis – multiple regression and correlation – multidimensional scaling –
Application of statistical software for data analysis.
UNIT V REPORT DESIGN, WRITING AND ETHICS IN BUSINESS RESEARCH 9
Research report – Different types – Contents of report – need of executive summary –
chapterization – contents of chapter – report writing – the role of audience – readability –
comprehension – tone – final proof – report format – title of the report – ethics in research – ethical
behaviour of research – subjectivity and objectivity in research.
TOTAL: 45 PERIODS
23
TEXT BOOKS
1. Donald R. Cooper, Pamela S. Schindler and J K Sharma, Business Research methods,
11th Edition, Tata Mc Graw Hill, New Delhi, 2012.
2. Alan Bryman and Emma Bell, Business Research methods, 3rd Edition, Oxford
University Press, New Delhi, 2011.
3. Uma Sekaran and Roger Bougie, Research methods for Business, 5th Edition,
Wiley India, New Delhi, 2012.
4. William G Zikmund, Barry J Babin, Jon C.Carr, Atanu Adhikari,Mitch Griffin, Business
Research methods, A South Asian Perspective, 8th Edition, Cengage Learning, New Delhi,

2012.