BA9227 BUSINESS RESEARCH METHODS SYLLABUS | ANNA UNIVERSITY MBA 2nd SEM SYLLABUS REGULATION 2009 2011 2012-2013 BELOW IS THE ANNA UNIVERSITY SECOND SEMESTER MBA MASTER OF BUSINESS ADMINISTRATION DEPARTMENT SYLLABUS, TEXTBOOKS, REFERENCE BOOKS,EXAM PORTIONS,QUESTION BANK,PREVIOUS YEAR QUESTION PAPERS,MODEL QUESTION PAPERS, CLASS NOTES, IMPORTANT 2 MARKS, 8 MARKS, 16 MARKS TOPICS. IT IS APPLICABLE FOR ALL STUDENTS ADMITTED IN THE YEAR 2011 2012-2013 (ANNA UNIVERSITY CHENNAI,TRICHY,MADURAI,TIRUNELVELI,COIMBATORE), 2009 REGULATION OF ANNA UNIVERSITY CHENNAI AND STUDENTS ADMITTED IN ANNA UNIVERSITY CHENNAI DURING 2009
BA9227 BUSINESS RESEARCH METHODS LT P C
3 0 0 3
UNIT I INTRODUCTION 9
Business Research – Definition and Significance – the research process – Types of Research –
Exploratory and causal Research – Theoretical and empirical Research – Cross –Sectional and
time – series Research – Research questions / Problems – Research objectives – Research
hypotheses – characteristics – Research in an evolutionary perspective – the role of theory in
research.
UNIT II RESEARCH DESIGN AND MEASUREMENT 9
Research design – Definition – types of research design – exploratory and causal research
design – Descriptive and experimental design – different types of experimental design – Validity
of findings – internal and external validity – Variables in Research – Measurement and scaling –
Different scales – Construction of instrument – Validity and Reliability of instrument.
UNIT III DATA COLLECTION 9
Types of data – Primary Vs Secondary data – Methods of primary data collection – Survey Vs
Observation – Experiments – Construction of questionaire and instrument – Validation of
9
questionaire – Sampling plan – Sample size – determinants optimal sample size – sampling
techniques – Probability Vs Non–probability sampling methods.
UNIT IV DATA PREPARATION AND ANALYSIS 9
Data Preparation – editing – Coding –Data entry – Validity of data – Qualitative Vs Quantitative
data analyses – Bivariate and Multivariate statistical techniques – Factor analysis – Discriminant
analysis – cluster analysis – multiple regression and correlation – multidimensional scaling –
Application of statistical software for data analysis.
UNIT V REPORT DESIGN, WRITING AND ETHICS IN BUSINESS RESEARCH 9
Research report – Different types – Contents of report – need of executive summary –
chapterization – contents of chapter – report writing – the role of audience – readability –
comprehension – tone – final proof – report format – title of the report – ethics in research –
ethical behaviour of research – subjectivity and objectivity in research.
TOTAL:45 PERIODS
TEXT BOOKS
1. Donald R. Cooper and Pamela S. Schindler, Business Research methods ,9th
Edition, Tata Mc Graw Hill, 2006.
2. Alan Bryman and Emma Bell, Business Research methods, Oxford
University Press, New Delhi, 2008.
3. Uma Sekaran, Research methods for Business, Wiley India, New Delhi, 2006.
4. K. N. Krishnaswamy, Appa Iyer Sivakumar and M. Mathirajan, Management
Research Methodology, Pearson Education, New Delhi, 2006.
BA9227 BUSINESS RESEARCH METHODS LT P C
3 0 0 3
UNIT I INTRODUCTION 9
Business Research – Definition and Significance – the research process – Types of Research –
Exploratory and causal Research – Theoretical and empirical Research – Cross –Sectional and
time – series Research – Research questions / Problems – Research objectives – Research
hypotheses – characteristics – Research in an evolutionary perspective – the role of theory in
research.
UNIT II RESEARCH DESIGN AND MEASUREMENT 9
Research design – Definition – types of research design – exploratory and causal research
design – Descriptive and experimental design – different types of experimental design – Validity
of findings – internal and external validity – Variables in Research – Measurement and scaling –
Different scales – Construction of instrument – Validity and Reliability of instrument.
UNIT III DATA COLLECTION 9
Types of data – Primary Vs Secondary data – Methods of primary data collection – Survey Vs
Observation – Experiments – Construction of questionaire and instrument – Validation of
9
questionaire – Sampling plan – Sample size – determinants optimal sample size – sampling
techniques – Probability Vs Non–probability sampling methods.
UNIT IV DATA PREPARATION AND ANALYSIS 9
Data Preparation – editing – Coding –Data entry – Validity of data – Qualitative Vs Quantitative
data analyses – Bivariate and Multivariate statistical techniques – Factor analysis – Discriminant
analysis – cluster analysis – multiple regression and correlation – multidimensional scaling –
Application of statistical software for data analysis.
UNIT V REPORT DESIGN, WRITING AND ETHICS IN BUSINESS RESEARCH 9
Research report – Different types – Contents of report – need of executive summary –
chapterization – contents of chapter – report writing – the role of audience – readability –
comprehension – tone – final proof – report format – title of the report – ethics in research –
ethical behaviour of research – subjectivity and objectivity in research.
TOTAL:45 PERIODS
TEXT BOOKS
1. Donald R. Cooper and Pamela S. Schindler, Business Research methods ,9th
Edition, Tata Mc Graw Hill, 2006.
2. Alan Bryman and Emma Bell, Business Research methods, Oxford
University Press, New Delhi, 2008.
3. Uma Sekaran, Research methods for Business, Wiley India, New Delhi, 2006.
4. K. N. Krishnaswamy, Appa Iyer Sivakumar and M. Mathirajan, Management
Research Methodology, Pearson Education, New Delhi, 2006.
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