PL2056 MARKETING MANAGEMENT SYLLABUS | ANNA UNIVERSITY BTECH PLASTIC TECHNOLOGY 8TH SEMESTER SYLLABUS REGULATION 2008 2011 2012-2013 BELOW IS THE ANNA UNIVERSITY 8TH SEMESTER B.TECH PLASTIC TECHNOLOGY DEPARTMENT SYLLABUS, TEXTBOOKS, REFERENCE BOOKS,EXAM PORTIONS,QUESTION BANK,PREVIOUS YEAR QUESTION PAPERS,MODEL QUESTION PAPERS, CLASS NOTES, IMPORTANT 2 MARKS, 8 MARKS, 16 MARKS TOPICS. IT IS APPLICABLE FOR ALL STUDENTS ADMITTED IN THE YEAR 2011 2012-2013 (ANNA UNIVERSITY CHENNAI,TRICHY,MADURAI, TIRUNELVELI,COIMBATORE), 2008 REGULATION OF ANNA UNIVERSITY CHENNAI AND STUDENTS ADMITTED IN ANNA UNIVERSITY CHENNAI DURING 2009
PL2056 MARKETING MANAGEMENT L T P C
3 0 0 3
UNIT I 9
Marketing and Its Applications
Introduction to Marketing, Marketing in a Developing Economy, Marketing of Services,
Factors of Marketing, Levels of Marketing – Strategic Marketing and Operation Marketing,
The four Ps of Marketing Plan : (Marketing Mix) - Product – Pricing – Promotion –
Placement (or distribution)
UNIT II 9
Marketing Planning and Organisation
Planning Marketing Mix, Market Segmentation, Marketing Organisations, Marketing
Research and its Applications
UNIT III 9
Understanding Consumers
Determinants of Consumer Behavior, Models of Consumer Behavior, Indian Consumer
Environment
UNIT IV 9
Product Management
Product Decisions and Strategies, Product Life Cycle and New Product Development,
Branding and Packaging Decisions
Pricing and Promotion Strategy
Pricing Policies and Practices, Marketing Communications, Advertising and Publicity,
Personal Selling and Sales Promotion
UNIT V 9
Distribution and Public Policy
Sales Forecasting, Distribution Strategy, Managing Sales Personnel, Marketing and Public
Cyber Marketing
Reasons for indirect selling methods, Reasons for using wholesalers, Reasons for bypassing
wholesalers, Ways of bypassing wholesalers
Agents: Commission agents – Selling agents – Brokers – Factory representatives
Marketing communications – Advertising – Functions and advantages of successful
advertising – Requirements of a good advertisement – Eight steps in an advertising
campaign such as Market research – Setting out aims – Budgeting – Choice of media (TV,
Newspaper, radio) – Choice of actors (New trend) – Design and wording – Coordination and
Test results Personnel Sales – Sales promotion – Publicity – Customer focus – Product
focus
Packing and Labeling, Trademarks, Brands, Pricinciples.
TOTAL: 45 PERIODS
REFERENCES
1. Philip Kotlet, Principles of Marketing, Prentice Hall of India, 1984.
2. Kotler & Armstrong: Principles of Marketing, Ed.9, Pearson Education Inc.
3. Kotler, Philip: Marketing Management – Analysis, Planning, Implementation and control,
Ed.7, Printice Hallof India Pvt. Ltd., New Delhi – 110 001.
76
4. Berkoviz Kerin Hontelty Rudelivs, Marketing, 6th ed., New York, Mcgraw Hill, yr 2002.
5. Gony Amrstrong, Philip Kotler, Marketing an Introduction 11th ed, Pearson Education
Asia.
6. Rajan Saxena Marketing Management 2nd edition, New Delhi, Tata Mcgraw Hill
Publishing Co. Ltd, yr 2001.
7. V.S Ramasamy and S. Namakumari, Marketing Management, Planning,
Implementation & Control, New Delhi, Macmillan, yr 2002.
8. Sirnivasan: Case Studied in Marketing, 2nd edition, PHI, 2002.
PL2056 MARKETING MANAGEMENT L T P C
3 0 0 3
UNIT I 9
Marketing and Its Applications
Introduction to Marketing, Marketing in a Developing Economy, Marketing of Services,
Factors of Marketing, Levels of Marketing – Strategic Marketing and Operation Marketing,
The four Ps of Marketing Plan : (Marketing Mix) - Product – Pricing – Promotion –
Placement (or distribution)
UNIT II 9
Marketing Planning and Organisation
Planning Marketing Mix, Market Segmentation, Marketing Organisations, Marketing
Research and its Applications
UNIT III 9
Understanding Consumers
Determinants of Consumer Behavior, Models of Consumer Behavior, Indian Consumer
Environment
UNIT IV 9
Product Management
Product Decisions and Strategies, Product Life Cycle and New Product Development,
Branding and Packaging Decisions
Pricing and Promotion Strategy
Pricing Policies and Practices, Marketing Communications, Advertising and Publicity,
Personal Selling and Sales Promotion
UNIT V 9
Distribution and Public Policy
Sales Forecasting, Distribution Strategy, Managing Sales Personnel, Marketing and Public
Cyber Marketing
Reasons for indirect selling methods, Reasons for using wholesalers, Reasons for bypassing
wholesalers, Ways of bypassing wholesalers
Agents: Commission agents – Selling agents – Brokers – Factory representatives
Marketing communications – Advertising – Functions and advantages of successful
advertising – Requirements of a good advertisement – Eight steps in an advertising
campaign such as Market research – Setting out aims – Budgeting – Choice of media (TV,
Newspaper, radio) – Choice of actors (New trend) – Design and wording – Coordination and
Test results Personnel Sales – Sales promotion – Publicity – Customer focus – Product
focus
Packing and Labeling, Trademarks, Brands, Pricinciples.
TOTAL: 45 PERIODS
REFERENCES
1. Philip Kotlet, Principles of Marketing, Prentice Hall of India, 1984.
2. Kotler & Armstrong: Principles of Marketing, Ed.9, Pearson Education Inc.
3. Kotler, Philip: Marketing Management – Analysis, Planning, Implementation and control,
Ed.7, Printice Hallof India Pvt. Ltd., New Delhi – 110 001.
76
4. Berkoviz Kerin Hontelty Rudelivs, Marketing, 6th ed., New York, Mcgraw Hill, yr 2002.
5. Gony Amrstrong, Philip Kotler, Marketing an Introduction 11th ed, Pearson Education
Asia.
6. Rajan Saxena Marketing Management 2nd edition, New Delhi, Tata Mcgraw Hill
Publishing Co. Ltd, yr 2001.
7. V.S Ramasamy and S. Namakumari, Marketing Management, Planning,
Implementation & Control, New Delhi, Macmillan, yr 2002.
8. Sirnivasan: Case Studied in Marketing, 2nd edition, PHI, 2002.
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