MG3005 MARKETING MANAGEMENT SYLLABUS | ANNA UNIVERSITY BE MECHATRONICS ENGINEERING 8TH SEMESTER SYLLABUS REGULATION 2008 2011 2012-2013 BELOW IS THE ANNA UNIVERSITY 8TH SEMESTER B.E MECHATRONICS ENGINEERING DEPARTMENT SYLLABUS, TEXTBOOKS, REFERENCE BOOKS,EXAM PORTIONS,QUESTION BANK,PREVIOUS YEAR QUESTION PAPERS,MODEL QUESTION PAPERS, CLASS NOTES, IMPORTANT 2 MARKS, 8 MARKS, 16 MARKS TOPICS. IT IS APPLICABLE FOR ALL STUDENTS ADMITTED IN THE YEAR 2011 2012-2013 (ANNA UNIVERSITY CHENNAI,TRICHY,MADURAI, TIRUNELVELI,COIMBATORE), 2008 REGULATION OF ANNA UNIVERSITY CHENNAI AND STUDENTS ADMITTED IN ANNA UNIVERSITY CHENNAI DURING 2009
MG3005 MARKETING MANAGEMENT L T P C
4 0 0 4
UNIT I MARKETING PROCESS 9
Definition, marketing process, dynamics, needs, wants and demands, marketing concepts,
environment, mix, types. Philosophies, selling versus marketing, organizations, industrial versus
consumer marketing, consumer goods, industrial goods, product hierarchy.
UNIT II BUYING BEHAVIOUR AND MARKET SEGMENTATION 9
Cultural, demographic factors, motives, types, buying decisions, segmentation factors -
demographic -Psycho graphic and geographic segmentation, process, patterns.
UNIT III PRODUCT PRICING AND MARKETING RESEARCH 9
Objectives, pricing, decisions and pricing methods, pricing management. Introduction, uses,
process of marketing research.
UNIT IV MARKETING PLANNING AND STRATEGY FORMULATION 9
Components of marketing plan-strategy formulations and the marketing process,
implementations, portfolio analysis, BCG, GEC grids.
UNIT V ADVERTISING SALES PROMOTION AND DISTRIBUTION 9
Characteristics, impact, goals, types, and sales promotions- point of purchase- unique selling
proposition. Characteristics, wholesaling, retailing, channel design, logistics, and modern trends
in retailing.
TOTAL = 60 PERIODS
REFERENCES
1. Ramasamy and Nama kumari, “Marketing Environment: Planning, implementation and
control the Indian context”, 1990.
2. Govindarajan.M. “Industrial marketing management”, Vikas Publishing Pvt., Ltd., 2003.
3. Philip Kolter, “Marketing Management”, Pearson Education 2001.
4. Green Paul.E.and Donald Tull, “Research for marketing decisions”, Prentice Hall of India.
1975.
5. Donald S. Tull and Hawkins, “Marketing Research”, Prentice Hall of Inida-1997.
MG3005 MARKETING MANAGEMENT L T P C
4 0 0 4
UNIT I MARKETING PROCESS 9
Definition, marketing process, dynamics, needs, wants and demands, marketing concepts,
environment, mix, types. Philosophies, selling versus marketing, organizations, industrial versus
consumer marketing, consumer goods, industrial goods, product hierarchy.
UNIT II BUYING BEHAVIOUR AND MARKET SEGMENTATION 9
Cultural, demographic factors, motives, types, buying decisions, segmentation factors -
demographic -Psycho graphic and geographic segmentation, process, patterns.
UNIT III PRODUCT PRICING AND MARKETING RESEARCH 9
Objectives, pricing, decisions and pricing methods, pricing management. Introduction, uses,
process of marketing research.
UNIT IV MARKETING PLANNING AND STRATEGY FORMULATION 9
Components of marketing plan-strategy formulations and the marketing process,
implementations, portfolio analysis, BCG, GEC grids.
UNIT V ADVERTISING SALES PROMOTION AND DISTRIBUTION 9
Characteristics, impact, goals, types, and sales promotions- point of purchase- unique selling
proposition. Characteristics, wholesaling, retailing, channel design, logistics, and modern trends
in retailing.
TOTAL = 60 PERIODS
REFERENCES
1. Ramasamy and Nama kumari, “Marketing Environment: Planning, implementation and
control the Indian context”, 1990.
2. Govindarajan.M. “Industrial marketing management”, Vikas Publishing Pvt., Ltd., 2003.
3. Philip Kolter, “Marketing Management”, Pearson Education 2001.
4. Green Paul.E.and Donald Tull, “Research for marketing decisions”, Prentice Hall of India.
1975.
5. Donald S. Tull and Hawkins, “Marketing Research”, Prentice Hall of Inida-1997.
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