BA9273 PRODUCT DESIGN SYLLABUS | ANNA UNIVERSITY MBA 3RD SEM SYLLABUS REGULATION 2009 2011 2012-2013 BELOW IS THE ANNA UNIVERSITY THIRD SEMESTER MBA MASTER OF BUSINESS ADMINISTRATION DEPARTMENT SYLLABUS, TEXTBOOKS, REFERENCE BOOKS,EXAM PORTIONS,QUESTION BANK,PREVIOUS YEAR QUESTION PAPERS,MODEL QUESTION PAPERS, CLASS NOTES, IMPORTANT 2 MARKS, 8 MARKS, 16 MARKS TOPICS. IT IS APPLICABLE FOR ALL STUDENTS ADMITTED IN THE YEAR 2011 2012-2013 (ANNA UNIVERSITY CHENNAI,TRICHY,MADURAI,TIRUNELVELI,COIMBATORE), 2009 REGULATION OF ANNA UNIVERSITY CHENNAI AND STUDENTS ADMITTED IN ANNA UNIVERSITY CHENNAI DURING 2009
BA9273 PRODUCT DESIGN LT P C
3 0 0 3
UNIT I INTRODUCTION 9
Defining Product, Types of products. Successful Product development – characteristics,
duration and cost, challenges. Development Process: Generic Process- Adapting to product
types. Stage-gate model - New Service Development Process
UNIT II PRODUCT PLANNING 9
Product Planning Process – Steps. Product Life Cycle. Technology Life Cycle - Understanding
Customer Needs - Disruptive Technologies- Product Specification - Concept Generation –
Activity- Steps- Brain Storming,
UNIT III PRODUCT CONCEPT 9
Concept Selection – Importance, Methodology, concept Screening, Concept Scoring. Concept
Testing. Product Architecture- Definition, Modularity, implication, Establishment, Delayed
Differentiation, Platform Planning.
UNIT IV INDUSTRIAL DESIGN AND DESIGN TOOLS 9
Industrial Design, Design for Manufacturing-Value Engineering-Ergonomics-Prototyping-Robust
Design- Collaborative Product development- Product development economics.
UNIT V PATENTS 9
Defining Intellectual Property and Patents, Patent Searches and Application, Patent Ownership
and Transfer, Patent Infringement, New Developments and International Patent Law.
TOTAL: 45 PERIODS
TEXT BOOK
1. Karl T. Ulrich and Steven D. Eppinger, Product Design and Development, Tata
McGraw – Hill, Third Edition, reprint 2008.
REFERENCES
1. A.K. Chitale and R.C. Gupta, Product Design and Manufacturing, PHI, 2008.
2. Michael Grieves, Product Life Cycle Management, Tata McGraw Hill , 2006.
3. Deborah E. Bouchoux, Intellectual Property Rights, Delmar, Cengage Learning, 2005.
4. Kerber, Ronald L, Laseter, Timothy M., Strategic Product Creation, Tata- McGraw Hill,
2007.
5. Bruce T. Barkley, Project Management in New Product Development, Tata McGraw Hill,
2008.
BA9273 PRODUCT DESIGN LT P C
3 0 0 3
UNIT I INTRODUCTION 9
Defining Product, Types of products. Successful Product development – characteristics,
duration and cost, challenges. Development Process: Generic Process- Adapting to product
types. Stage-gate model - New Service Development Process
UNIT II PRODUCT PLANNING 9
Product Planning Process – Steps. Product Life Cycle. Technology Life Cycle - Understanding
Customer Needs - Disruptive Technologies- Product Specification - Concept Generation –
Activity- Steps- Brain Storming,
UNIT III PRODUCT CONCEPT 9
Concept Selection – Importance, Methodology, concept Screening, Concept Scoring. Concept
Testing. Product Architecture- Definition, Modularity, implication, Establishment, Delayed
Differentiation, Platform Planning.
UNIT IV INDUSTRIAL DESIGN AND DESIGN TOOLS 9
Industrial Design, Design for Manufacturing-Value Engineering-Ergonomics-Prototyping-Robust
Design- Collaborative Product development- Product development economics.
UNIT V PATENTS 9
Defining Intellectual Property and Patents, Patent Searches and Application, Patent Ownership
and Transfer, Patent Infringement, New Developments and International Patent Law.
TOTAL: 45 PERIODS
TEXT BOOK
1. Karl T. Ulrich and Steven D. Eppinger, Product Design and Development, Tata
McGraw – Hill, Third Edition, reprint 2008.
REFERENCES
1. A.K. Chitale and R.C. Gupta, Product Design and Manufacturing, PHI, 2008.
2. Michael Grieves, Product Life Cycle Management, Tata McGraw Hill , 2006.
3. Deborah E. Bouchoux, Intellectual Property Rights, Delmar, Cengage Learning, 2005.
4. Kerber, Ronald L, Laseter, Timothy M., Strategic Product Creation, Tata- McGraw Hill,
2007.
5. Bruce T. Barkley, Project Management in New Product Development, Tata McGraw Hill,
2008.
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