BA9270 E - COMMERCE TECHNOLOGY AND MANAGEMENT SYLLABUS | ANNA UNIVERSITY MBA 3RD SEM SYLLABUS REGULATION 2009 2011 2012-2013 BELOW IS THE ANNA UNIVERSITY THIRD SEMESTER MBA MASTER OF BUSINESS ADMINISTRATION DEPARTMENT SYLLABUS, TEXTBOOKS, REFERENCE BOOKS,EXAM PORTIONS,QUESTION BANK,PREVIOUS YEAR QUESTION PAPERS,MODEL QUESTION PAPERS, CLASS NOTES, IMPORTANT 2 MARKS, 8 MARKS, 16 MARKS TOPICS. IT IS APPLICABLE FOR ALL STUDENTS ADMITTED IN THE YEAR 2011 2012-2013 (ANNA UNIVERSITY CHENNAI,TRICHY,MADURAI,TIRUNELVELI,COIMBATORE), 2009 REGULATION OF ANNA UNIVERSITY CHENNAI AND STUDENTS ADMITTED IN ANNA UNIVERSITY CHENNAI DURING 2009
BA9270 E - COMMERCE TECHNOLOGY AND MANAGEMENT LT P C
3 0 0 3
UNIT I INTRODUCTION TO E-COMMERCE 8
Electronic commerce and physical commerce - Economic forces – advantages – myths -
business models.
UNIT II TECHNOLOGY INFRASTRUCTURE 10
Internet and World Wide Web, internet protocols - FTP, intranet and extranet - cryptography,
information publishing technology- basics of web server hardware and software.
UNIT III BUSINESS APPLICATIONS 10
Consumer oriented ecommerce – etailing and models - Marketing on web – advertising, e-mail
marketing, e-CRM; Business oriented ecommerce – E-Government, EDI on the internet, SCM;
Web Auctions, Virtual communities and Web portals
UNIT IV ECOMMERCE PAYMENTS AND SECURITY 9
E payments - Characteristics of payment of systems, protocols, E-cash, E- check and Micro
payment systems.
UNIT V LEGAL AND PRIVACY ISSUES IN E- COMMERCE 8
Legal, Ethics and privacy issues – Protection needs and methodology – consumer protection,
cyber laws , contracts and warranties . Taxation and encryption policies.
TOTAL:45 PERIODS
31
TEXT BOOKS
1. Hentry Chan & el , E-Commerce – fundamentals and Applications, Wiley India Pvt Ltd,
2007.
2. Gary P. Schneider, Electronic commerce, Thomson course technology, Fourth annual
edition, 2007
REFERENCES
1. Bharat Bhasker, Electronic Commerce – Frame work technologies and Applications, 3rd
Edition. Tata McGrawHill Publications, 2008.
2. Kamlesh K.Bajaj and Debjani Nag, Ecommerce- the cutting edge of Business, Tata
McGrawHill Publications, 2008
3. Efraim Turban et al, Electronic Commerce –A managerial perspective, Pearson Education
Asia, 2006.
4. Kalakota et al, Frontiers of Electronic Commerce, Addison Wesley, 2004
BA9270 E - COMMERCE TECHNOLOGY AND MANAGEMENT LT P C
3 0 0 3
UNIT I INTRODUCTION TO E-COMMERCE 8
Electronic commerce and physical commerce - Economic forces – advantages – myths -
business models.
UNIT II TECHNOLOGY INFRASTRUCTURE 10
Internet and World Wide Web, internet protocols - FTP, intranet and extranet - cryptography,
information publishing technology- basics of web server hardware and software.
UNIT III BUSINESS APPLICATIONS 10
Consumer oriented ecommerce – etailing and models - Marketing on web – advertising, e-mail
marketing, e-CRM; Business oriented ecommerce – E-Government, EDI on the internet, SCM;
Web Auctions, Virtual communities and Web portals
UNIT IV ECOMMERCE PAYMENTS AND SECURITY 9
E payments - Characteristics of payment of systems, protocols, E-cash, E- check and Micro
payment systems.
UNIT V LEGAL AND PRIVACY ISSUES IN E- COMMERCE 8
Legal, Ethics and privacy issues – Protection needs and methodology – consumer protection,
cyber laws , contracts and warranties . Taxation and encryption policies.
TOTAL:45 PERIODS
31
TEXT BOOKS
1. Hentry Chan & el , E-Commerce – fundamentals and Applications, Wiley India Pvt Ltd,
2007.
2. Gary P. Schneider, Electronic commerce, Thomson course technology, Fourth annual
edition, 2007
REFERENCES
1. Bharat Bhasker, Electronic Commerce – Frame work technologies and Applications, 3rd
Edition. Tata McGrawHill Publications, 2008.
2. Kamlesh K.Bajaj and Debjani Nag, Ecommerce- the cutting edge of Business, Tata
McGrawHill Publications, 2008
3. Efraim Turban et al, Electronic Commerce –A managerial perspective, Pearson Education
Asia, 2006.
4. Kalakota et al, Frontiers of Electronic Commerce, Addison Wesley, 2004
No comments:
Post a Comment
Any doubt ??? Just throw it Here...