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Wednesday, September 26, 2012

BA9205 COMMUNICATION SKILLS SYLLABUS | ANNA UNIVERSITY MBA 1ST SEMESTER SYLLABUS REGULATION 2009 2011 2012-2013

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BA9205 COMMUNICATION SKILLS SYLLABUS | ANNA UNIVERSITY MBA 1ST SEMESTER SYLLABUS REGULATION 2009 2011 2012-2013 BELOW IS THE ANNA UNIVERSITY FIRST SEMESTER MBA MASTER OF BUSINESS ADMINISTRATION DEPARTMENT SYLLABUS, TEXTBOOKS, REFERENCE BOOKS,EXAM PORTIONS,QUESTION BANK,PREVIOUS YEAR QUESTION PAPERS,MODEL QUESTION PAPERS, CLASS NOTES, IMPORTANT 2 MARKS, 8 MARKS, 16 MARKS TOPICS. IT IS APPLICABLE FOR ALL STUDENTS ADMITTED IN THE YEAR 2011 2012-2013 (ANNA UNIVERSITY CHENNAI,TRICHY,MADURAI,TIRUNELVELI,COIMBATORE), 2008 REGULATION OF ANNA UNIVERSITY CHENNAI AND STUDENTS ADMITTED IN ANNA UNIVERSITY CHENNAI DURING 2009


BA9205 COMMUNICATION SKILLS LT P C
3 0 0 3
UNIT I COMMUNICATION IN BUSINESS 9
Systems approach- forms - functions and principles of communication - management and
communication- communication patterns - barriers to communication - interpersonal perception
– SWOT analysis -Johari Window -Transactional Analysis.
UNIT II NON-VERBAL AND INTERCULTURAL COMMUNICATION 9
Importance of non-verbal communication - personal appearance - facial expressionsmovement-
posture – gestures - eye contact –voice - beliefs and customs- worldview and
attitude.
UNIT III ORAL COMMUNICATION 9
Listening - types and barriers to listening - speaking - planning and audience awareness -
persuasion- goals - motivation and hierarchy of needs - attending and conducting interviewsparticipating
in discussions, debates - and conferences - presentation skills- paralinguistic
features -fluency development strategies
UNIT IV BUSINESS CORRESPONDENCE 9
Business letter - principles of business writing- memos -e-mails – agendas- minutes- sales
letter- enquiries- orders- letters of complaint- claims and adjustments- notice and tenderscirculars-
letters of application and résumé.
UNIT – V BUSINESS PROPOSALS AND REPORTS 9
Project proposals- characteristics and structure- Project reports – types- characteristics,-
structure-Appraisal reports – performance appraisal, product appraisal- Process and mechanics
of report writing- visual aids- abstract - executive summary- recommendation writing- definition
of terms.
TOTAL: 45 PERIODS
TEXTBOOKS
1. Lesikar, Raymond V., John D Pettit, and Mary E FlatlyLesikar’s, Basic Business
Communication, 10th ed. Tata McGraw-Hill, New Delhi, 2007.
2. Gerson, Sharan J., and Steven M Gerson, Technical Writing: Process and Product. Pearson
Education, New Delhi, 2008.
3. Murphy, Herta, Herbert W Hildebrandt, and Jane P Thomas, Effective Business
Communication. 7th ed. Tata McGraw-Hill, New Delhi.
4. Bovee, Courtland and John V Thill, Business Communication Today, 8th ed. Pearson
Education, New Delhi, 2008.
REFERENCES
1. McGrath, E. H., S.J,Basic Managerial Skills for All, 8th ed. Prentice-Hall of India, New Delhi,
2008.
2. Raman, Meenakhshi, and Prakash Singh, Business Communication. O U P, New Delhi,
2008.
3. Stuart Bonne E., Marilyn S Sarow and Laurence Stuart, Integrated Business
Communication in a Global Market Place.3rd ed. John Wiley India, New Delhi, 2007.
4. Guffey, Mary Ellen., Business Communication: Process and Product. 3rd ed. Thomson and
South-western, 2004.

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