BA9202 ECONOMIC ANALYSIS FOR BUSINESS SYLLABUS | ANNA UNIVERSITY MBA 1ST SEMESTER SYLLABUS REGULATION 2009 2011 2012-2013 BELOW IS THE ANNA UNIVERSITY FIRST SEMESTER MBA MASTER OF BUSINESS ADMINISTRATION DEPARTMENT SYLLABUS, TEXTBOOKS, REFERENCE BOOKS,EXAM PORTIONS,QUESTION BANK,PREVIOUS YEAR QUESTION PAPERS,MODEL QUESTION PAPERS, CLASS NOTES, IMPORTANT 2 MARKS, 8 MARKS, 16 MARKS TOPICS. IT IS APPLICABLE FOR ALL STUDENTS ADMITTED IN THE YEAR 2011 2012-2013 (ANNA UNIVERSITY CHENNAI,TRICHY,MADURAI,TIRUNELVELI,COIMBATORE), 2008 REGULATION OF ANNA UNIVERSITY CHENNAI AND STUDENTS ADMITTED IN ANNA UNIVERSITY CHENNAI DURING 2009
BA9202 ECONOMIC ANALYSIS FOR BUSINESS LT P C
4 0 0 4
UNIT I INTRODUCTION 8
The themes of economics – scarcity and efficiency – three fundamental economic problems –
society’s capability – Production possibility fronties (PPF) – Productive efficiency Vs economic
efficiency – economic growth & stability – Micro economies and Macro economies – the role of
markets and government – Positive Vs negative externalities.
UNIT II CONSUMER AND PRODUCER BEHAVIOUR 13
Market – Demand and Supply – Determinants – Market equilibrium – elasticity of demand and
supply – consumer behaviour – consumer equilibrium – Approaches to consumer behaviour –
Production – Short-run and long-run Production Function – Returns to scale – economies Vs
diseconomies of scale – Analysis of cost – Short-run and long-run cost function – Relation
between Production and cost function.
UNIT III PRODUCT AND FACTOR MARKET 13
Product market – perfect and imperfect market – different market structures – Firm’s equilibrium
and supply – Market efficiency – Economic costs of imperfect competition – factor market –
Land, Labour and capital – Demand and supply – determination of factor price – Interaction of
product and factor market – General equilibrium and efficiency of competitive markets.
UNIT IV PERFORMANCE OF AN ECONOMY – MACRO ECONOMICS 13
Macro-economic aggregates – circular flow of macroeconomic activity – National income
determination – Aggregate demand and supply – Macroeconomic equilibrium – Components of
aggregate demand and national income – multiplier effect – Demand side management – Fiscal
policy in theory.
UNIT V AGGREGATE SUPPLY AND THE ROLE OF MONEY 13
Short-run and Long-run supply curve – Unemployment and its impact – Okun’s law – Inflation
and the impact – reasons for inflation – Demand Vs Supply factors –Inflation Vs
Unemployement tradeoff – Phillips curve –short- run and long-run –Supply side Policy and
management- Money market- Demand and supply of money – money-market equilibrium and
national income – the role of monetary policy.
TOTAL: 60 PERIODS
TEXT BOOKS
1. Paul A. Samuelson and William D. Nordhaus, Economics, 18th edition, Tata
McGraw Hill, 2005.
2. William Boyes and Michael Melvin, Textbook of economics, Biztantra, 2005.
3. N. Gregory Mankiw, Principles of Economics, 3rd edition, Thomson
learning, New Delhi, 2007.
4. Richard Lipsey and Alee Charystal, Economics, 11th edition, Oxford
University Press, New Delhi, 2008.
5. Karl E. Case and Ray C. fair, Principles of Economics, 6th edition, Pearson
Education Asia, New Delhi, 2002.
BA9202 ECONOMIC ANALYSIS FOR BUSINESS LT P C
4 0 0 4
UNIT I INTRODUCTION 8
The themes of economics – scarcity and efficiency – three fundamental economic problems –
society’s capability – Production possibility fronties (PPF) – Productive efficiency Vs economic
efficiency – economic growth & stability – Micro economies and Macro economies – the role of
markets and government – Positive Vs negative externalities.
UNIT II CONSUMER AND PRODUCER BEHAVIOUR 13
Market – Demand and Supply – Determinants – Market equilibrium – elasticity of demand and
supply – consumer behaviour – consumer equilibrium – Approaches to consumer behaviour –
Production – Short-run and long-run Production Function – Returns to scale – economies Vs
diseconomies of scale – Analysis of cost – Short-run and long-run cost function – Relation
between Production and cost function.
UNIT III PRODUCT AND FACTOR MARKET 13
Product market – perfect and imperfect market – different market structures – Firm’s equilibrium
and supply – Market efficiency – Economic costs of imperfect competition – factor market –
Land, Labour and capital – Demand and supply – determination of factor price – Interaction of
product and factor market – General equilibrium and efficiency of competitive markets.
UNIT IV PERFORMANCE OF AN ECONOMY – MACRO ECONOMICS 13
Macro-economic aggregates – circular flow of macroeconomic activity – National income
determination – Aggregate demand and supply – Macroeconomic equilibrium – Components of
aggregate demand and national income – multiplier effect – Demand side management – Fiscal
policy in theory.
UNIT V AGGREGATE SUPPLY AND THE ROLE OF MONEY 13
Short-run and Long-run supply curve – Unemployment and its impact – Okun’s law – Inflation
and the impact – reasons for inflation – Demand Vs Supply factors –Inflation Vs
Unemployement tradeoff – Phillips curve –short- run and long-run –Supply side Policy and
management- Money market- Demand and supply of money – money-market equilibrium and
national income – the role of monetary policy.
TOTAL: 60 PERIODS
TEXT BOOKS
1. Paul A. Samuelson and William D. Nordhaus, Economics, 18th edition, Tata
McGraw Hill, 2005.
2. William Boyes and Michael Melvin, Textbook of economics, Biztantra, 2005.
3. N. Gregory Mankiw, Principles of Economics, 3rd edition, Thomson
learning, New Delhi, 2007.
4. Richard Lipsey and Alee Charystal, Economics, 11th edition, Oxford
University Press, New Delhi, 2008.
5. Karl E. Case and Ray C. fair, Principles of Economics, 6th edition, Pearson
Education Asia, New Delhi, 2002.
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