IT2031 ELECTRONIC COMMERCE SYLLABUS | ANNA UNIVERSITY BTECH IT 7TH SEMESTER SYLLABUS REGULATION 2008 2011-2012 BELOW IS THE ANNA UNIVERSITY SEVENTH SEMESTER B.TECH. INFORMATION TECHNOLOGY DEPARTMENT SYLLABUS IT IS APPLICABLE FOR ALL STUDENTS ADMITTED IN THE YEAR 2011-2012 (ANNA UNIVERSITY CHENNAI,TRICHY,MADURAI,TIRUNELVELI,COIMBATORE), 2008 REGULATION OF ANNA UNIVERSITY CHENNAI AND STUDENTS ADMITTED IN ANNA UNIVERSITY CHENNAI DURING 2009
IT2031 ELECTRONIC COMMERCE L T P C
3 0 0 3
UNIT I INTRODUCTION 9
Traditional commerce and E commerce – Internet and WWW – role of WWW – value
chains – strategic business and Industry value chains – role of E commerce.
UNIT II INFRASTRUCTURE FOR E COMMERCE 9
Packet switched networks – TCP/IP protocol script – Internet utility programmes –
SGML, HTML and XML – web client and servers – Web client/server architecture –
intranet and extranets.
UNIT III WEB BASED TOOLS FOR E COMMERCE 9
Web server – performance evaluation - web server software feature sets – web server
software and tools – web protocol – search engines – intelligent agents –EC software –
web hosting – cost analysis
UNIT IV SECURITY 9
Computer security classification – copy right and Intellectual property – electronic
commerce threats – protecting client computers – electronic payment systems –
electronic cash – strategies for marketing – sales and promotion – cryptography –
authentication.
UNIT V INTELLIGENT AGENTS 9
Definition and capabilities – limitation of agents – security – web based marketing –
search engines and Directory registration – online advertisements – Portables and info
mechanics – website design issues.
TOTAL = 45 PERIODS
TEXT BOOKS
1. Ravi Kalakota, “ Electronic Commerce”, Pearson Education,
2. Gary P Schneider “Electronic commerce”, Thomson learning & James T Peny
Cambridge USA, 2001.
3. Manlyn Greenstein and Miklos “Electronic commerce” McGraw-Hill, 2002.
REFERENCES
1. Efraim Turvan J.Lee, David kug and chung, “Electronic commerce” Pearson
Education Asia 2001.
2. Brenda Kienew E commerce Business Prentice Hall, 2001.
IT2031 ELECTRONIC COMMERCE L T P C
3 0 0 3
UNIT I INTRODUCTION 9
Traditional commerce and E commerce – Internet and WWW – role of WWW – value
chains – strategic business and Industry value chains – role of E commerce.
UNIT II INFRASTRUCTURE FOR E COMMERCE 9
Packet switched networks – TCP/IP protocol script – Internet utility programmes –
SGML, HTML and XML – web client and servers – Web client/server architecture –
intranet and extranets.
UNIT III WEB BASED TOOLS FOR E COMMERCE 9
Web server – performance evaluation - web server software feature sets – web server
software and tools – web protocol – search engines – intelligent agents –EC software –
web hosting – cost analysis
UNIT IV SECURITY 9
Computer security classification – copy right and Intellectual property – electronic
commerce threats – protecting client computers – electronic payment systems –
electronic cash – strategies for marketing – sales and promotion – cryptography –
authentication.
UNIT V INTELLIGENT AGENTS 9
Definition and capabilities – limitation of agents – security – web based marketing –
search engines and Directory registration – online advertisements – Portables and info
mechanics – website design issues.
TOTAL = 45 PERIODS
TEXT BOOKS
1. Ravi Kalakota, “ Electronic Commerce”, Pearson Education,
2. Gary P Schneider “Electronic commerce”, Thomson learning & James T Peny
Cambridge USA, 2001.
3. Manlyn Greenstein and Miklos “Electronic commerce” McGraw-Hill, 2002.
REFERENCES
1. Efraim Turvan J.Lee, David kug and chung, “Electronic commerce” Pearson
Education Asia 2001.
2. Brenda Kienew E commerce Business Prentice Hall, 2001.
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